El Corte Inglés Financiera is a financial services company. The challenge was to completely redesign its digital design system to create a coherent, scalable experience aligned with current standards in the financial industry. I defined the graphic guidelines and designed the website screens applying the new system, making sure every visual element reinforced the brand’s trust, clarity, and professionalism.
This approach let us build a digital identity that emerges from functionality and real user needs, not just from isolated graphic elements. The result is a robust, scalable design system: full documentation and a component library ready for development teams to implement new features without compromising consistency or brand identity.
