El Corte Inglés Financiera is a financial services company. The challenge was to redesign its digital design system from the ground up, creating a coherent, scalable experience in line with today’s standards in the financial industry.
I defined the graphic guidelines and designed the website screens with the new system, making sure every element reinforced the brand’s trust, clarity and professionalism.
Rather than a library of isolated graphic elements, the system grew out of real user needs and how the product actually works.
It comes with full documentation and a component library, so development teams can build new features without losing consistency or brand identity.
