Crescenta brings private equity to individual investors. Within the identity system built at Zapiens Design, I focused on the website: how people find the funds, understand them and start investing.
The web follows the same system as the brand: fund cards with the key figures up front, a calm palette with one bright accent, and an onboarding that guides new investors through their profile step by step.
Private equity usually feels closed and technical. The site explains it in plain language and keeps the numbers easy to compare.
From there, the same system carries from the screen to the street.
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